About StrengthForCaring.com

It is estimated that more than 50 million Americans now provide care to an adult relative or friend. Despite their growing numbers and the many services they provide, these family caregivers are one of the most overlooked groups within the healthcare system. As a result, many caregivers simply do not know where to turn to find basic information about their new responsibilities, either on- or offline.

Many Web sites are designed for either clinicians or patients and not for the growing army of family caregivers who are often instrumental in making the healthcare decisions for the people they love. Caregivers need extensive information about the care of their loved one, including that person's medical conditions, daily care activities such as bathing and grooming, insurance and legal issues, types of outside housing facilities including adult day care, and more. Caregivers also need information to help them reduce their stress, take care of themselves, and balance work and other family responsibilities.

To address this gap, Johnson & Johnson Consumer Products Company joined with the nation's leading caregiving organizations, academic centers and foundations to create www.strengthforcaring.com, a comprehensive online resource and community for family caregivers. The site combines original content with the best of caregiving resources currently available.

Developed with best-in-class online knowledge, www.strengthforcaring.com includes features such as an ability to enlarge the text and is intuitively arranged in six main sections:

• Caregiver Manual – articles devoted to caregivers' health, emotional, and personal needs. This includes information that helps caregivers deal with stress, healthy eating, and balancing work, family and caregiving. In addition, this section helps caregivers learn to relax and take time off.

• Community – message boards provide 24/7 support. Caregivers can tell their personal stories and receive help and tips from other caregivers about the issues they face.

• Health Conditions – explains diseases/conditions affecting loved ones so caregivers will have a better understanding of these ailments. This section is searchable by disease/condition and by symptoms for easy reference.

• Daily Care – offers practical, day-to-day information and advice about caring for a loved one, from brushing someone's teeth, to proper cleansing and bathing, to taking the car keys away.

• Housing – includes information about different types of housing options and a friendly comparison chart along with practical tips and advice about how to choose among different housing options.

• Money & Insurance – contains practical information, written in a simple and friendly way, about insurance, budgeting, eldercare law, and other topics related to caregiving.

Along with these sections, www.strengthforcaring.com offers a monthly newsletter for caregivers with updates about new site content and helpful tips and inspiring thoughts. In the months to come, the Web site will also include articles translated into Spanish, live message board moderators, videos of caregivers offering helpful tips, and training content provided by nurses, to assist caregivers with activities of daily living.

Organizations participating in the development of www.strengthforcaring.com include: AARP; Caregiver Media Group; Caring Today Magazine; Charles Inlander Organization, Inc.; Faith in Action (part of the Robert Wood Johnson Foundation); Family Caregiver Alliance; GeroNurseOnline.org; Holistic Business Group; John A. Hartford Foundation Institute for Geriatric Nursing; The Johnson & Johnson Campaign for Nursing's Future; Johnson & Johnson/Rosalynn Carter Institute Caregivers Program; LeAnnThieman.com; Lluminari, Inc.; Medical Bridges; National Alliance for Caregiving; National Family Caregivers Association; National Hospice and Palliative Care Organization; Nell Hodgson Woodruff School of Nursing of Emory University; Wellspouse Association; and Ziva Continuum.